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Started in 2003, Innovation Associates Consulting (IAC) is a subsidiary of Dagang NeXchange Berhad (“DNeX”) - a leading provider of award-winning eServices for Trade Facilitation and has a wealth of knowledge, expertise and operational know-how in the provisioning of eServices for Trade Facilitation, and System Integration and Consultancy..

IAC is one of the leading management consulting firm in business optimisation, revenue enhancement, cost reduction, and digital transformation. As the trusted advisor, problem solver and solution provider; we help transform today’s value into thriving opportunity for our clients to protects their future business risks.
At IAC, we have a collective inventory of experience and knowledge turned insights. With our vast strengths in capabilities and resources we can access your needs and target objectively and offer most insightful and practical solutions. Our consultants practice dynamic interaction to help implement and manage solution that best fit strategy, priority, direction, performance, and management.

Why Us?

Clients call us because they know we deliver. Whether their need is organisational, operational or strategic, we deliver. Whether they need honest objectivity, scrupulous professionalism or sustained collaboration, we deliver. This is our strength. 

  • IAC expanding services beyond Malaysia, focusing on regionally in Asia.

  • IAC has a partner that are very committed and working hand-to-hand with IAC. Have a full support from renowned software/hardware principal.

  • IAC resources that are certified in most practice area. For major software/hardware provider in the market.

We have a huge base of innovative resources. We have a large network of global allies. We work with clients to maximise business growth and to create a revolutionary business culture. Our work is measurable, tangible and the resulting change, dramatic to the bottom line.

As partners in growth, we at IAC transfer more than information, techniques and technology to our business clients. We partner them in creating productive change in business culture.

Business trust. We have earned it and continue to earn it for at IAC, we walk the talk. This is our strength.



Leader in consulting and technology services in driving digital innovation.​​


Trusted solution partner, committed to value creation and business innovation.

Core Values

We take pride in our values and ensure every connection we make is based on these fundamentals:


We Play To Win


We Strive To Be Innovative


We Achieve Results With Care


We Do The Right Thing

Executive Leaders



Tan Sri Dato' Sri Haji Syed Zainal Abidin Syed Mohamed Tahir


Board of Director

Datuk Mohd Badlisham Ghazali


Board of Director

Dato' Seri Dr Hamzah Kassim


Board of Director

En Halim Hj Din

Senior Leadership


Chief Executive Officer

Mazlan Tuhiman


Director, Delivery

Md Husaimi Abd Wahab


Director, Business Development

Zamri Ab Halim



Head, Next Gen Enterprise Applications

Abdul Khair Mokhtar


Head, Offshore Augmentation

Noor Salehaton Abu Hassan


Head, Application Development and Innovation

Ahmad Nazri Amran


Head, Partner Management

Mohd Shafiq Ariff Kassim


Head, Enterprise Managed Services & Cloud Services

Rozilawati Kidam


Head, Consulting Services

Zitty Afiza Ismail

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